“Strength in numbers” is a term too often spoken without being put into action. But not here. Two industry leaders. One visionary. Three brands and three great minds coming together.

All built on a foundation of giving value. Barber.josh.o.p, 4Barbers, and Matsui are on face value very different companies with very different individual stories — but all understanding the power in diversity.

Being different is the most beautiful thing we have in common, and being different is exactly what makes barbers and hair cutters feel empowered. It’s why we entered this industry in the first place — because we are different. Because we wanted to steer clear of social norms. Dress how we want, get whatever tattoos we want, and be who we truly are.

Haircutting is where our creativity thrives, and all of us involved in this project understand fully how valuable the correct tools are to enable you to be the artists you want to be. That’s why we’ve come together — to combine brainpower, creativity, and vision to provide the best tools to suit every single one of you, no matter your experience, ability, or budget.

Our mission is to provide you with the best so you can feel your best.